Tuesday, June 30, 2009

"When In Doubt, Eat Potatoes"

During World War I, in 1914, fifteen years before Herbert Hoover became President of the United States, he was in charge of delivering 2.5 million tons of food to nine million people in need on war-torn continental Europe. His tireless efforts were so successful he received international acclaim. When the United States entered the war in April, 1917, he was tapped by President Woodrow Wilson to head the U.S. Food Administration. He averted nationwide rationing by encouraging people to set aside certain foods for soldiers, through the establishment of "Meatless Mondays", "Wheatless Wednesdays" and the catchy "When in Doubt, Eat Potatoes". When the war ended, the New York Times named Hoover one of the "Ten Most Important Living Americans".

The chromolithographed poster above was created in 1919 by the American Lithograph Company for the U.S. School Garden Army. The caption on the poster reads "Helping Hoover In Our U.S. Garden Schools". The School Garden Army was sanctioned by the Bureau of Education, which was part of the Department of Interior. The lithographed poster below was created for the same effort in 1918 by Edward Penfield, widely known for his striking work for magazine covers.


High Desert Diva said...

Thanks for this....all I knew about H. Hoover was Hooverville....nice to know something positive.

Sweet Repose said...

I can't imagine people today making these sacrifices, there's just so much greed today...but I'll continue to push the tiller in my lil' victory garden.