Monday, June 15, 2009

Before Madison Avenue

Before images were beamed by satellites around the world in split seconds, manufacturers relied on advertising posters to capture the attention of customers. Companies commissioned illustrated lithographs with bold and vibrant colors to showcase their products.

The advertisement above is circa 1900, for a product that still has a place in practically every home in the country - Arm & Hammer Baking Soda. The choice of a clown and equestrian acrobat was probably due to the fact that traveling circuses were at the height of their popularity.

1 comment:

High Desert Diva said...

I actually like this image more than the one they use on the box!