Thursday, August 14, 2008

The Origins Of Art Nouveau



Before Art Nouveau was commonly referred to by that name, it was called "Le Modern Style" in France, "Jugenstil" in Germany, "Nieuwe Kiunst" in Holland, "Arte Jove" in Spain and "Arte Nuova" in Italy. When a landmark gallery was opened in Paris in 1895 by Siegfried Bing, called "Maison de l'Art Nouveau", that became the name that was used universally.

Siegfried Bing was a German art dealer in Paris who was instrumental in the introduction of Japonisme to the West. His goal was to make art a part of every day life. His store had leaded windows by Louis Comfort Tiffany and a staff of in house designers who were on the forward edge of the Art Nouveau movement. He sold fabrics by Wiliam Morris, glass by Tiffany and was the primary European dealer of Rookwood and Grueby pottery. His pavillion at the 1900 Paris World's Fair was lavish and remarkable and he serviced both private collections and museums. The prominence and influence of Siegfriend Bing moved the world of Art Nouveau. He closed his store in 1904, one year prior to his death.

Neither of these illustrations have anything in particlar to do with Siegfried Bing, but were chosen for their colors, design and how they helped move a beautiful style of art into the mainstream, via advertisement. The lithograph poster above is circa 1890-1900, an advertisement for light bulbs featuring a nymph with gossamer wings, created by French artist Jean de Paleologue. It strikes similar themes to the ad below for Stella Fuel, printed in 1897 in Paris by Courmont Freres, Imp., showing nymphs and cherubs with butterfly wings, floating in space. The artist is unknown.

1 comment:

lotusgreen said...

i had no idea that bing sold rookwood and stuff like that! very cool.

apparently the artist for that second one is someone called h. gray.